Pricing Assistant: Using the SWOT Tool
Last updated: June 12, 2026
The SWOT Insights Tool enhances competitive analysis within Pricing Assistant by adding a qualitative, local intelligence layer to traditional market data. It helps operators make more strategic, market-specific decisions by incorporating real-time insights from on-the-ground teams.
By capturing strengths, weaknesses, opportunities, and threats at the community level, the SWOT dashboard provides a clearer view of competitive positioning beyond pricing alone.
In this video walkthrough, we’ll show how to use the SWOT dashboard to better understand your market.
Click the image below to open the interactive walkthrough in a new window.
