Further for Returning Web Visitors

  • Updated
Lead to Tour Conversion Automated Lead Management Sales Efficiency

When active leads re-visit your website, Further can alert your Sales team and automatically engage the lead via AI-powered SMS or Email—answering common questions, re-qualifying leads and even scheduling tours, all without talking to a Sales Director. By providing consistent, personalized and automated engagement for returning leads, operators can improve tour conversion, improve the families' experience and free up sales staff to focus on high-priority interactions..

Using Further's returning lead campaigns together with our full suite of Lead Management and Automated Sales Conversation features, customers see a 87% increase in first-party move-ins through the website.

 

Returning Lead Challenges and Further Solutions

Common Pain:  Further Solutions:

Sales Directors are blind to website activity from active leads

 

When your active leads visit your website it's because they need information or help, making it the perfect time for sales outreach. But Sales Directors have little to no visibility into website activity.

You need to quickly and easily alert Sales Directors whenever one of their active leads is visiting the website

 

Further Returning Lead Alerts

  • Sales can be alerted by SMS or email when active leads visit the website
  • New sales tasks can be automatically created to ensure follow-up
  • Website activity and lead status data is synced to your CRM
Common Pain:  Further Solutions:

Returning leads waiting too long for response from sales

 

When a lead returns to your website looking for information, speed-to-lead is critical and your Sales directors aren't always available. Leaving families waiting for a response.

You need a way to engage returning leads immediately to provide them the help they need and drive next steps in the sales process.

 

Further Returning Lead Campaigns

  • AI-powered, two-way SMS/Email campaigns immediately engage and assist active leads after they return to your website
  • "Active Leads" can be defined by CRM and marketing data like lead age, lead status and website activity
  • Sales are alerted to any re-engaged leads for a seamless handoff

 

Configuring Further Campaigns for your communities' returning leads

Like every Further feature, our automated sales campaigns can be customized to meet the unique needs of each of your communities. Here are a few of the most popular options...

 

Personalize the returning lead experience using Further's simple, modular Dialog Flow interface. 

 

Integrate returning lead campaigns with your sales calendars to allow for reliable tour scheduling.

 

Integrate with your CRM, pushing returning lead engagement data back to your source of truth.

 

Getting started with Further for returning leads

Further has worked with thousands of Senior Living communities to deliver a world-class experience for their entire buyers’ journey. To get started, contact your Further Customer Success Manager or submit a ticket to support@talkfurther.com for a demo and see how you can start turning more tours into move-ins.

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