Further for Aggregator Lead Follow-Up

  • Updated
Lead to Tour Conversion Automated Lead Management Sales Efficiency

When your communities receive new leads from aggregators like A Place For Mom, Further can automatically engage those leads with two-way, AI-powered SMS conversations—answering common questions, qualifying leads and even scheduling tours, all without talking to a Sales Director. By providing consistent, personalized and automated engagement for aggregator leads, operators can improve conversion, improve families' experience and improve ROI.

Using Further's automated Aggregator Lead campaigns together with our full suite of Lead Management and Automated Sales Conversation features, customers see a 33% increase in move-ins from their existing leads.

 

Aggregator Lead Challenges and Further Solutions

Common Pain:  Further Solutions:

Sales Directors struggle to keep up with aggregator lead volume

Aggregators provide your communities with a reliable source of leads. But as the lead quantity increases, busy Sales Directors can find it challenging to deliver a thoughtful, personalized experience for every lead.

You need a way to deliver high-quality lead outreach at scale.

 

Further First-Contact Campaigns

  • AI-powered, two-way SMS conversations immediately engage, answer questions and drive next steps
  • Leads can schedule tours immediately, without waiting to talk to sales
  • Sales Directors are alerted to all new questions and feedback from leads, allowing for a seamless handoff
  • All engagements are captured in the contact’s conversation history
  • Further’s SMS platform complies with all TCPA, A2P 10DLC and HIPAA standards

 
Common Pain:  Further Solutions:

Aggregator leads go cold after initial outreach

Aggregator leads are often less likely to convert during your initial outreach—require ongoing engagement to convert. But as Sales Directors spend more time on new leads, they find it difficult to provide older leads the nurturing they need, allowing them to go cold.

You need a way to provide ongoing support and engagement for every lead without overloading your Sales Directors.

 

Further Follow-Up Campaigns

  • AI-powered, two-way SMS/Email campaigns continue to nurture and assist leads after initial sales outreach
  • Campaigns can be triggered by CRM and marketing data like lead age, lead status and website activity
  • Sales are alerted to any re-engaged leads for a seamless handoff
Common Pain:  Further Solutions:

Aggregator leads don't know about incentives and promotions 

Most communities run routine promotions and events that could unlock hidden opportunities from aging Aggregator leads. You need a way to easily send one-time communications that reach the entire lead database.

 

Further One-Time Campaigns

  • Promote discounts and events with one-time Email or SMS communications to your Aggregator lead database
  • Use SMS Lead Capture to identify cold Aggregator lead who are interested in promotions
  • Send newsletters and educational material to nurture and re-engage cold Aggregator leads.

 

Configuring Further Campaigns for your communities' aggregator leads

Like every Further feature, our automated sales campaigns can be customized to meet the unique needs of each of your communities. Here are a few of the most popular options...

 

Personalize the aggregator lead experience using Further's simple, modular Dialog Flow interface. 

 

Integrate with your sales calendars to allow for reliable tour scheduling.

 

Integrate with your CRM, importing aggregator leads to trigger campaigns and pushing engagement data back to your source of truth.

 

Getting started with Further for aggregator leads

Further has worked with thousands of Senior Living communities to deliver a world-class experience for their entire buyers’ journey. To get started, contact your Further Customer Success Manager or submit a ticket to support@talkfurther.com for a demo and see how you can start turning more tours into move-ins.

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