Further for Post-Tour Follow-Up & Surveys

  • Updated
Move-in Conversion Automated Lead Management Sales Efficiency

After your prospects have completed a tour, Further can automatically follow up by SMS or email, gathering feedback from the prospect and delivering valuable feedback to your Sales Directors.

By providing consistent, automated engagement shortly after the tour, operators can gather critical feedback and  while freeing up sales staff to focus on high-priority interactions.

Using Further's post-tour engagement features together with our full suite of Web, Phone, Sales and Automation solutions, customers see a 87% increase in move-ins from first-party leads.

 

Post-tour Engagement Challenges and Further Solutions

Common Challenges:  Further Solutions:

Sales is too busy to follow-up with families after a tour

Prospects are most ready to take action after a tour, but the longer it takes to engage them, the less likely they are to convert. You need to be able to quickly and consistently follow-up after tours to gather feedback and drive next steps.

Pain points:

  • Prospects choose other community by the time the sales team connects post-tour
  • Sales spending time on repetitive post-tour follow-up instead of scheduling new tours

 

Further Follow-Up Campaigns

  • AI-powered, two-way SMS/Email conversations gather immediate feedback from prospects after their tour
  • Interest and feedback are sent directly to Sales Directors to help drive next steps
  • All engagements are captured in the contact’s conversation history
Common Challenges:  Further Solutions:

Sales needs to know when tours go well, and when they don't

To ensure the best chance of move-in, your Sales Directors need to know how prospects are feeling after a tour. That means you need to be able to gather feedback quickly, while the prospect’s experience is still fresh and before they tour other communities.

Pain Points:

  • Prospects forget key details from tour because surveys come days later
  • Human error during manual survey collection leads to incorrect or incomplete details
  • Post-tour sales response is delayed as manual survey information is processed and entered

 

Further Automated Post-Tour Surveys

  • One-click link from SMS or Email takes prospects to a mobile-friendly survey
  • Survey results are captured and sent immediately to the correct Sales Director
  • Pre-built survey templates are ready to launch out-of-the-box
  • Easily customize the survey questions and options
Common Challenges:  Further Solutions:

Missed Tours are never rescheduled

When prospects can’t make it to their scheduled tour, it’s critical that they have an easy path to reschedule before moving on to another community. You need to follow-up immediately and provide a quick and easy way for them to choose another day and time.

Pain Points:

  • Prospect missed their tour but never rescheduled. 
  • Customers not responding after missed tours
  • Sales unaware whether prospects attended their scheduled tours

 

Further Instant Tour Scheduling

  • Post-tour survey immediately confirms whether prospects attended their tour
  • Mobile-friendly calendar dialog allows them to choose a new day and time.
  • Integrate with your sales calendar(s) to ensure your team’s availability

 

Configuring Further Post-Tour Campaigns & Surveys for your communities

Like every Further feature, our post-tour campaigns and surveys can be customized to meet the unique needs of each of your communities. Here are a few of the most popular options...

 

Personalize the post-tour experience using Further's simple, modular Dialog Flow interface. 

 

 

Integrate with your sales calendars to allow for reliable tour rescheduling.

 

Integrate with your CRM, triggering post-survey campaigns from CRM data and pushing engagement and survey data back to your source of truth.

 

Getting started with Further for post-tour campaigns

Further has worked with thousands of Senior Living communities to deliver a world-class experience for their entire buyers’ journey. To get started, contact your Further Customer Success Manager or submit a ticket to support@talkfurther.com for a demo and see how you can start turning more tours into move-ins.

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