One of the most important things for your sales team to know is how pricing compares to your competitors. Further offers Pricing Assistant to help you stay ahead of the game. With Pricing Assistant your team can research your competitors and view their pricing and offerings.
In this article, we’ll go over how to find competitors for your community as well as how to view their prices, advertising materials, and offerings.
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Locate Your Community
First, log into the Pricing Assistant.
Use the search bar at the top to find the desired community.
Click the community in the dropdown and click Apply.
If you would like to select multiple communities, click the desired communities or use the Select All button at the top. Click Apply when you’re done.
Scroll to the bottom of the page and click the My Communities tab. Here you will see all the communities you selected.
Click on a community to get started.
Find Competitors
On the community page, click the Competitors tab.
Use the search bar to the left to find a specific competitor. Click on the desired competitor.
The competitor’s information will be shown to the right.
You can now use the tabs to the right to view information about your competitors' offerings. We’ll go over some of the key items below.
Accommodation
Click the Accommodation tab to see what care types and room types are available. Click the care types along the top to see the room types.
To see previous rates for the accommodations, click History at the top.
Images/Brochure
Click the Images/Brochures tab to see images your competitor has publicly posted.
To see the brochures put out by your competitor, click Brochures at the top. To view a brochure, click the file.
Occupancies
Click the Occupancies tab to see data on your competitor's current occupancy rate.
Shop Notes
Click the Shop Notes tab to see any additional notes from a mystery shopper or others.
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