Introducing the latest addition to Further's product suite: The Analytics Dashboard. Designed to empower your sales, marketing, and corporate teams, this dashboard offers in-depth insights into your prospects' keywords, engagement patterns, prospect conversion probabilities, and actual resident outcomes. These powerful insights serve as the foundation to tailor your marketing plans, refine your sales strategies and processes, and inform corporate forecasts. By utilizing these insights, you can drive more move-ins and increase resident occupancy rates in your senior communities.

How will this help you?

1. Click-to-Move-In Marketing Analytics: Elevate your marketing game with our holistic analytics dashboard. Be it a Virtual Sales Assistant prospect question, a phone call, or a form submission, we ensure you don't miss out on any prospect interaction. Track visitors, and analyze traffic sources and conversations to understand their interactions throughout your digital marketing funnel. With the Further Analytics Dashboard, you have a comprehensive view of every touchpoint.
2. Marketing ROI: Make every marketing dollar work for you. Our system tracks and offers in-depth insights into each dollar's ROI. Examine data across keywords, traffic sources, channels, and campaigns to pinpoint the best strategies to drive cost-effective move-ins.
3. Conversational Analytics: Dive deep into what your prospects are searching for. Whether they're looking for specific amenities or games like Mahjong, our analytics provide insights. This isn’t just about matching interests; it’s about precise targeting. Did you find a mismatch? That’s your cue to tweak your SEO or SEM strategies. You can also use these insights to craft better ad campaigns that resonate with your prospects.
4. Benchmarking: Understand how your marketing efforts stack up against the broader industry. Whether it's a marketing strategy call or an executive meeting, having comparative data can make all the difference.
5. Predictive Move-In Scores: Predicting the future is no longer science fiction. Understand how likely an individual is to move in with our AI-powered Prospect Move-In Prediction Score. A better prospect score can translate to improved marketing ROI and higher occupancy rates.

How it works

For sales, marketing, and corporate managers, the Analytics Dashboard isn't just another tool – it's your command center. With it, you gain unparalleled analytics insights, positioning you to make data-driven decisions with confidence.

Diving into the Overview tab, you're presented with a concise summary that offers a comprehensive look at your key metrics. Important data points, including website visits, leads, tours, and move-ins, are prominently featured. With this information at your fingertips, making informed decisions becomes second nature.

The Overview tab offers an excellent starting point to familiarize yourself with the key data points for your communities

Transitioning to the Insights tab, you'll uncover a wealth of actionable data. The Traffic Sources Breakdown section not only shows you where your visitors originate but pinpoints which sources have the highest conversions.

The Insights tab offers a view into how prospects engage with your product at various times of the day

Right below the Traffic Sources Breakdown section, you'll see three tables: Hourly Breakdown, Devices Breakdown, and Communities Breakdown. The Hourly Breakdown section showcases when prospects engage with your product, pinpoints leads that occur outside standard business hours, and importantly, which prospects become move-ins. The Devices Breakdown section shows which devices people use to interact with your website such as desktop, smartphone, and tablet. The Communities Breakdown section displays how each of your communities performs in converting prospects into leads and move-ins. This gives you a view of what's working and where you should focus more of your efforts.

The Traffic Sources Breakdown, Hourly Breakdown, Devices Breakdown,  and Communities Breakdown offer in-depth insights, empowering you to refine your marketing creatives, sales processes, and overarching strategies.

Following the Insights tab is the Move-In Prediction tab. This AI-powered tool is built on a model trained on a rich mix of data: marketing trends, user behavior, website interactions, chat records, and actual move-ins. Its main function? To pinpoint which prospects have the highest likelihood of moving in. For an in-depth exploration of the Move-In Prediction Score, click here.

The Move-In Prediction Score is a powerful tool to understand who is most likely to move into a community

Next, we have the Keywords tab. This section lists all the AdWords responsible for driving traffic to your site, detailing every conversion step and noting if the prospect eventually moves in. It's an indispensable tool for marketers to gauge the effectiveness of their performance marketing.

The Keyword tab has a wealth of information that your performance marketers will love

The Chat Analytics tab provides valuable insights into how prospects interact with your Virtual Sales Assistant, Conversational Webform, and Phone Assistant. By using this, you can observe what options prospects are selecting, identify at which stages they disengage, and determine how many prospects are successfully converting. This tool is crucial for understanding the success of your chat interaction point.

For a comprehensive view of how your prospects engage, explore the Chat Analytics tab

Next, we present the Instant Answers Analytics tab. Once enabled, this feature provides insights into the precise topics your prospects are inquiring about. Powered by AI, Instant Answers is designed to respond to open-ended questions from prospects, such as "Do you allow pets?" or "Is the apartment furnished?". This tab will help you understand the questions and concerns of your prospects.

To understand what your prospects are truly curious about, turn to the insights on the Instant Answers tab

We also offer the Benchmarks tab, a valuable tool that provides comparative insights into your performance relative to other senior living communities. This comprehensive analysis allows you to gauge your strengths as well as areas of improvement by showing you where you stand in relation to your peers. It empowers you to make informed decisions by understanding whether you are outpacing, matching, or lagging behind the industry.

The Benchmark tab provides insights into your performance, indicating whether you are leading, in line with, or falling behind the industry

The Call Analytics tab provides valuable insights into call activities with the Phone Assistant. It helps in measuring call volumes to ensure optimal staffing. Additionally, it aids in identifying communities that respond promptly to calls and those that don't. Most importantly, it highlights calls that successfully convert into leads.

While the Call Analytics tab is always viewable, it will only present data if the Phone Assistant feature is activated. To learn more about the Phone Assistant, click here. 

Call Analytics offers a detailed view of your Phone Assistant's performance, providing valuable insights into its efficiency and effectiveness

We also have a Saved Reports tab. If you have a report you'd like to reference in the future or share with others, you can easily save it in this section. It's user-friendly to create and delete reports, and there's also an option to send them as PDFs.

Saved Reports lets you easily store and access important prebuilt reports

Lastly, let’s take a look at the controls. Setting your timeframe is as simple as it gets. Whether you're using “Last 30 days” as a reference or specifying a date range, it's all at your fingertips. Plus, you can filter by communities, groups, traffic sources, or channels to better understand your product's performance.

You can effortlessly segment and assess your data

In closing

The Further Analytics Dashboard provides a holistic view of all of your analytics, helping sales, marketing, and corporate managers make informed, data-driven decisions. These insights pave the way for tailored marketing plans, refined sales strategies, and informed corporate forecasting. Harness the power of Further's Analytics Dashboard to boost occupancy rates in your communities today.

To start using Further's product suite, please contact sales@talkfurther.com.