Imagine a world where your senior living website doesn't just inform but persuades and converts prospects into becoming residents. Now it's a reality - Further's Virtual Sales Assistant (VSA), is the leading digital solution to drive more move-ins from your website visitors. 

How will this help you?

1. Maximized Engagement: Regular senior living websites tend to hover around 1-2% engagement rates. By integrating our VSA, you'll see rates around 20% or higher, ensuring that you expand your pool of qualified prospects.
2. Conversion Science Mastery: With hundreds of A/B tests under our belt, we know what it takes to convert prospects from website visitors to leads. Our exceptional design, calls to action, and tailored language, convert prospects to leads at the highest rates in the industry
3. Customized User Experiences: We don't just push information. We guide prospects down the sales funnel by delivering the right content at the right time. From pricing communication to tour preparations, every interaction is calibrated to nudge them to become a lead and tour your community.
4. Visual Showcases to Drive Action: Engage visitors with captivating images, detailed floor plans, and compelling videos. These multimedia integrations not only inform but drive crucial next steps, ensuring you convert more leads from your existing web traffic.
5. Automated, Outcome-Driven Answers: We don't just answer 80% of prospect free-text questions automatically with Instant Answers. Our responses are structured to drive them towards the next step in their journey, ensuring they don't just get information, but also take action.
6. Smart Lead Segmentation: We ask the right questions to segment leads based on multiple parameters, ensuring your sales team's efforts are best directed. Moreover, specific segments, are given customized content, removing objections and move prospects down the sale funnel. This not only saves your sales team’s time but also increases the value of each lead, maximizing your ROI.
7. Enhanced Conversion with Machine Learning: Using machine learning, we’ve created the Prospect Move-In Prediction Score which pinpoints the prospects most likely to convert. This data is presented to your sales teams in our emails and on the Further Dashboard, ensuring your sales and marketing teams prioritize prospects who are most likely to convert.
8. Seamless CRM Integration: No more manual data entry! Our system ensures that all the prospect’s information is pushed to your CRM. Plus, with two-way integration, you can effortlessly track which prospects move into your communities with detailed tracking information

How it works

The Virtual Sales Assistant (VSA) was one of our earliest products, and it's become a trusted tool for transforming prospects into leads, tours, and move-ins. Let's take a journey to understand some of its standout features.

The VSA is prominently positioned on your website, located in the lower right-hand corner

VSA Schedule a Tour Flow

When you open the VSA, you'll see the Schedule A Tour button prominently displayed at the top. This is intentional, we aim to grab the attention of motivated prospects eager to book a tour right away. As soon as they express their interest, we prompt them for a date and time for their visit. Following this, we ask a set of questions to gauge their preferences – perhaps they're interested by activities like Mahjong at the community - helping your sales team understand what the prospect is looking for. To ensure you can reach back out, we collect their contact details, so that your sales team can continue the conversation in the Further Dashboard.

The Schedule A Tour button stands out boldly at the top of the VSA

Prospects can easily choose a date and time for their tour

Knowing the prospect's needs aids the salesperson's discovery

Gathering a prospect's contact details is crucial for ongoing communication

As soon as a prospect fills in their details, your sales team is notified via email. This email contains a View Conversation link. By clicking this, your team can access Further’s Conversation Dashboard. On the dashboard, they can confirm the scheduled tour or even propose a new date if needed. To learn more about tour scheduling click here.

The sales team will receive a Tour Requested email

Easily accept the tour by clicking Confirm Tour on the Conversation Dashboard

Tour confirmation shown on the Conversation Dashboard

VSA Pricing Flow

Understanding the cost of a community is key for prospects. It's often a make-or-break factor in determining if they'll continue the conversation with a community or look elsewhere. Our VSA ensures they get this vital piece of information. To view the pricing, the prospect provides information about the type of services they’re looking for, who they’re looking for, and their contact details. This allows your sales team to note their interest, determine if they’re financially qualified with the Out of My Budget flow, understand what the prospect is looking for, and for your sales team to continue the conversation later on.

The Pricing button is also probably showing alongside with Schedule A Tour

To help your sales team understand and qualify the prospect for the sales team, we ask the following questions

Pricing information and Out of My Budget

Once the prospect has submitted their information to the VSA, a New Lead email is sent to your sales team. This email has the Prospect Move-In Prediction at the top (click here to learn more), to help prioritize prospects and a link to Further’s Conversation Dashboard. Your sales team can review the prospect's information, continue the conversation via SMS, and move them toward booking a tour all within the Conversation Dashboard.

The New Lead email is sent to the sales team with the Prospect Move-In Prediction shown at the top

The sales team's Conversation Dashboard

Examples of individuals who are financially unqualified and deprioritized for your sales team

Images and Floor Plans

When it comes to making important decisions about a new living space, prospects often want more information before committing to a call or visit. That is why we've added community images and floor plans in the VSA. Presenting View Images and View Floor Plans buttons in a prominent position, just beneath the Schedule A Tour and Pricing buttons, allows you to help answer any questions the prospect may have. By allowing potential residents to explore these visual resources, you empower them to learn more about what a community offers. This transparency aids the prospect in evaluating whether the community is the right fit, allowing them to confidently move forward with their decision to become a member of your community.

View Images and View Floor Plans are right below, Schedule A Tour and Pricing

Photos and Floor Plans are beautifully displayed in the virtual sales assistant to help prospects feel comfortable moving forward in the sales process

Instant Answers

We also offer Instant Answers, an AI-powered solution tailored to respond to your prospects' questions such as "Do you allow pets" or "Is the apartment furnished". This provides your prospects with a deeper understanding of your communities, aiding their decision-making. This information is provided by the community, ensuring that we relay accurate details to the prospect.

Instant Answers within the VSA

Analytics Dashboard

Lastly, for your sales, marketing, and corporate managers, our VSA analytics on the Analytics Dashboard is your treasure trove of insights. VSA analytics can be found within the Chat Analytics tab on the Analytics Dashboard.

Your managers can find the VSA analytics in the Chat Analytics tab on Further’s Analytics Dashboard

In closing

Further's Virtual Sales Assistant reimagines the way senior living communities connect with prospects and families. With standout features like scheduling tours and quick pricing, we simplify and boost the lead generation process. Our AI-backed features ensure quick and precise answers, while our analytics provide deep insights for your team. Embrace the VSA for better engagement, higher conversions, and more move-ins.

To get started with the Virtual Sales Assistant, please contact your Further Customer Success Manager or submit a ticket to support@talkfurther.com.