What if you receive Facebook (Meta) warnings about your advertising campaign?

It is possible that you receive warnings from Facebook (Meta) while running your advertising campaign. If that warning is related to them receiving potentially sensitive personal data from your campaign, it happens sometimes when you put keyword URL parameters in the tracking template.

In order to avoid this warning and continue running your advertising campaign smoothly, you can simply update your tracking template to something obfuscated, for example, instead of utm_term or GA_Keyword you can use something like abc= or xyz= and the warning should go away.

If you do change your tracking template, please reach out to your Further Customer Success Manager so we can adjust your Dashboard to continue receiving valuable information from your campaigns.