At Further, our mission is to help improve occupancy rates in your senior living communities. One of the ways that we do that is with innovative, digital solutions that empower you to create meaningful connections with more families. Our introduction of the Conversational Webform (CW) is a leap forward in helping drive more move-ins, as it offers an entirely new digital experience designed to enhance engagement and connection with potential residents.

How this can help you?

1. Helps schedule more tours with your prospects: Our Conversational Webform provides a seamless scheduling experience, driving an incremental 94% more booked tours. By engaging visitors in conversations and capturing their availability, you can easily coordinate tours, ensuring a smooth and convenient process.
2. Convert more of your visits to leads: With customizable calls to action, our webforms make it easier than ever for visitors to engage with your communities which drives an incremental 99% more leads. These user-friendly forms streamline the conversion process, resulting in higher lead generation rates.
3. Find higher quality prospects: We understand that not all prospects are equal. Our Conversational Webform engages website visitors with a personalized experience, collecting essential details such as contact information, timeline, budget, and preferences. This valuable data allows your sales team to prioritize their efforts on the most qualified prospects.
4. Additional touch points: We also provide the ability for your website visitors to download eBooks, participate in custom surveys, and provide social proof with customer reviews. This drives additional engagements with visitors leading to more and better prospects.
5. Analytics & CRM Sync: Our user-friendly analytics dashboard is a breeze to use. Showcasing where your visitors and prospects are coming from, which keywords spark interest, and which device type they're using. No more guessing - know exactly who's turning from a casual browser into a happy resident. Plus, it’s simple to connect Further with the leading senior living CRMs, keeping all your data in one place, right where you want it.
6. Optimized for mobile web: We understand that the majority of leads interact with your website on a mobile phone. That's why the Conversational Webform is designed to deliver an exceptional mobile web experience, ensuring seamless engagement and higher conversion rates.

How it Works

At Further, we've reimagined the way you identify and prioritize qualified prospects by incorporating Conversational Webforms into your user journey.

The Conversational Webform

By customizing the questions based on each individual we engage with, we can gather additional information to understand who they are, their decision-making process, timelines, and budget. This personalized approach allows you to identify and prioritize qualified prospects while filtering out unqualified ones so that you can focus your efforts on prospects with the highest potential for moving in.

It’s a breeze to collect your prospect's contact information

Gathering prospect’s information for discovery is simple

It’s easy to qualify prospects by understanding their timeline

But we don't stop there. We take it a step further by creating customized flows that encourage prospects to schedule more tours—a key driver for your business. Drawing on our expertise in crafting effective customer experiences, we maximize tour bookings and boost your overall move-in rates.

Prospects can schedule a tour

After a prospect has submitted their information and a tour request, we make it simple for the prospect to communicate with your team. First, we send a new lead email to your sales team. From there, they can easily access Further's Conversation Dashboard with a single click. Within the dashboard, they'll find additional information about the prospect, they can continue the conversation, or confirm a tour.

Lead email sent to the sales team

Sales team Conversation Dashboard

For regional sales managers and corporate managers, we offer a comprehensive analytics dashboard, giving you visibility into what's working well and what areas can be improved.

Sales managers analytics

Additionally, our easy CRM integration ensures that all your customer data is conveniently stored in one place. Armed with this information, your sales managers can make informed decisions and optimize their sales strategies.

In closing

At Further, we believe in the power of human connections. Our Conversational Webform is designed to optimize your sales process, allowing your sales team to focus on what matters most: prioritizing prospects, building relationships, assisting potential residents in making informed decisions, and ultimately creating a happier community.

To get started with the Conversational Webform, please contact your Further Customer Success Manager or submit a ticket to support@talkfurther.com.