We’re excited to announce Further’s new Messaging Assistant (MA) product which will help you nurture, qualify and convert more prospects into scheduled tours and move-ins. The Messaging Assistant has two key features: automated messaging campaigns and a team of AI-assisted senior living sales experts who act as first responders to prospects’ messages when your sales team is unavailable. With these features, MA provides your sales team with a dependable partner for effective digital prospect management.

How will this help you?

1. Boost Tour and Move-In Rates: Utilize our Messaging Assistant to elevate your sales outcomes. By harnessing automated SMS and email campaigns, paired with our team of AI-assisted senior living sales experts, we ensure timely and consistent follow-ups with prospects. Boasting an impressive 40% average response rate, we've also improved the tour conversions by 144% and move-ins by 33%.
2. Faster Speed to Lead: We recognize the demands on your sales team's time. Whether they're giving tours, seeking local referrals, or engaged in phone conversations, they can't always respond immediately to new leads. Our Messaging Assistant team acts as the first point of contact, ensuring swift replies, keeping prospects engaged, and answering questions until your sales team can take over. On average, we respond within just 5 minutes, significantly outperforming the industry average of 2.5 days, guaranteeing timely and efficient engagement.
3. Streamline Your Sales Team: Not every prospect is a perfect fit for your community. Identifying and prioritizing qualified prospects is crucial for maximizing your sales team's efficiency. Our messaging team serves as the initial responder, assisting you in filtering out unqualified prospects and allowing you to concentrate your efforts on prospects who are most likely to move in.
4. AI-Powered Expertise: We've seamlessly integrated state-of-the-art AI with the expertise of our seasoned senior living sales team. This dynamic combination ensures that our communications are timely and precisely tailored. Our AI navigates the subtleties of what to say, when to say it, and how to convey it, optimizing the likelihood of a prospect’s engagement.
5. Empower Sales Team to Spend More Time on Local Referral Sources: We understand the pivotal role your sales team plays in fostering relationships with local referral sources. Our Messaging Assistant team can support your digital prospects, freeing up your sales team to focus on nurturing connections with local referrals. By partnering with us, your sales team can effectively manage both local referrals and digital prospects, ensuring optimal results in both areas.
6. Gather Feedback and Drive Sales: Tours are the most important driver of move-ins for a community. Our automated SMS post-tour surveys will help you gather valuable feedback about your community experience, encourage prospects to schedule the next steps that advance the sale and provide an opportunity for individuals who missed their tour to reschedule.
7. Ensure Sales Coverage for Your Digital Prospects: Unfortunately turnover and vacant sales positions are a constant problem. Vacancies cause a lapse in sales coverage and valuable prospects being missed. The Messaging Assistant ensures that follow-ups with digital leads never lapse even when a sales seat is vacant giving you confidence that your digital leads will always have a point of contact.

How it Works

We developed the Messaging Assistant (MA) to help you convert more of your prospects into tours and move-ins. Our MA product consists of two main components: automated messaging campaigns and a team of AI-assisted senior living sales experts. Let's take a closer look at how it works.

Firstly, we collaborate closely with your team to set up your text message and email campaigns. This involves working together with you on the copy, creative elements, and cadence of the automated messages. You have full control over the content that will be sent to your prospects. Additionally, we provide comprehensive onboarding and training for your sales team, ensuring a smooth transition and giving them a clear understanding of how this solution works and what they can expect.

Easy SMS and email campaign setup

The automated message outreach component kicks in when a visitor comes to your website and submits an inquiry through your Virtual Sales Assistant or Conversational Webform. These leads are automatically enrolled in your outreach campaign, receiving personalized text messages or emails on behalf of your community. This proactive engagement keeps them engaged and interested in your offerings. We're proud to say that our automated messages achieve an impressive average response rate of around 40%.

Automated SMS campaign

The second piece of the product is our team of AI-assisted senior living sales experts who act as the first responder for your prospects. When a prospect replies to an automated message, our internal team steps in and responds to the message via SMS or email. We provide prompt responses, answer any questions, and nurture the conversation. In addition, we help filter out any unqualified prospects as well as move the qualified prospects to the next step by scheduling a tour or a call. By taking on this initial interaction, we free up your sales team's time to focus on high-quality prospects that are most likely to convert into move-ins. On average our team converts an impressive 38% of our conversations to a next step (tour or call) in the sale cycle.

Text conversation between a prospect and the AI-assisted senior living sales experts

AI-assisted senior living sales expert's dashboard

Once an MA sales expert completes a conversation with a prospect, we send an email digest of the conversation to your sales team so that they can continue to follow-up with the prospect. Your sales team can also log in to the Further Conversations Dashboard to review the dialogue, continue the conversation with the prospect, or confirm a requested tour. We ensure they are kept in the loop and can take the appropriate next steps.

“Tour Requested” email digest that is sent to the sales team

Sales team's Conversation Dashboard for communicating with the prospect and confirming the tour

We also provide automated performance reports on a weekly basis to your sales leadership. These reports offer valuable insights into the success of your outreach campaigns, conversion rates, average response time, and more. By analyzing these reports, you can track your progress, identify areas for improvement, and make data-driven decisions to optimize your sales process.

Weekly summary report email

Lastly, all of the valuable information gathered during the conversation with the prospect is seamlessly sent to your CRM, integrating the data into your existing system of record, and removing the need for manual data entry.

In closing

The Messaging Assistant (MA) product provides a valuable solution for nurturing and converting prospects into scheduled tours and move-ins. By combining automated messaging campaigns with a team of AI-assisted senior living sales experts, MA improves scheduled tour rates, move-in rates, and response times. This frees up the sales team to spend more time with prospects on in-person tours and focus on local referral sources.

To get started with Messaging Assistant today, please contact your Further Customer Success Manager or submit a ticket to support@talkfurther.com.