Digital customer acquisition for senior living communities can be challenging, and one of the biggest problems is finding the right leads to focus on. This causes wasted effort by sales teams and a lower return on investment for marketing departments. At Further, we understand this issue and have developed a solution using machine learning and AI called the Prospect Move-In Prediction Score.

How will this help you?

1. Focus on the Best Prospects: We accurately identify prospects who are most likely to move in, enabling your sales team to prioritize their efforts and maximize their chances of success, saving time and resources.
2. Curating Higher Quality Prospects: By creating a smaller, but more targeted set of leads, we increase the chances of your sales team’s success. Sales teams experience higher engagement and motivation as they work with leads that have a higher chance of converting, resulting in improved overall team performance.
3. Automated Prospect Management: We intelligently hold back prospects that have a lower likelihood of moving in and leverage SMS and email automation to nurture and engage with them. This allows your sales team to focus on the highest quality leads while ensuring no potential opportunities slip through the cracks to maximize move-ins.
4. Real-Time Insights to Improve your Marketing: Our system provides fast and actionable feedback to your marketing team, allowing them to identify which strategies are working and which ones aren't. With a long lead time for move-ins in the senior living space, our quick feedback empowers marketing to adapt and optimize copy, campaigns, and creative elements so that you can increase move-in rates.

How it works

The Prospect Move-In Prediction Score leverages machine learning and AI algorithms to predict the likelihood of a prospect moving into a senior living community based on their digital journey. We analyze a vast amount of data, including marketing, behavioral, website engagement, conversational data, and move-ins, to train our models.

• We can predict how likely a prospect is to move into a senior living community with 80% accuracy based on their digital journey alone.
• 75% of move-ins come from just 18% of prospects.
• The bottom 55% of leads represent only 3% of move-ins.

We include this incredibly valuable information in key parts of the product such as in the new prospect email, Further’s Conversation, and Analytics Dashboards so that your sales team can prioritize the highest quality leads.

Marketing teams

Armed with the power of the Prospect Move-In Prediction Score, marketing teams can delve into granular insights, examining performance at the keyword, traffic source, and campaign levels in the Analytics Dashboard. This tool fosters more marketing experimentation and faster feedback loops. By leveraging this score, teams can make data-driven decisions which will allow them to quickly improve move-in rates and ultimately drive higher community occupancy.

The Analytics Dashboard with Move-In Prediction Score and keyword deep dive

Sales teams

For sales teams, time is precious. Allocating effort to the 62% of prospects that make up a scant 7% of all move-ins is neither efficient nor strategic. Recognizing this, we've refined our approach at Further. To start, we've decluttered the sales team's Further dashboard and CRM by filtering out unqualified leads, ensuring that only the most promising leads are front and center.

Blocked financially unqualified leads

Additionally, to ensure that top-quality leads don’t slip through the cracks, we prominently display the Move-In Prediction Score for qualified leads throughout the sales team’s workflow. This ensures that prioritizing leads becomes second nature. Our primary touchpoint is the “New Lead” email, where we emphasize prospects with a higher likelihood of moving in.

New Lead Email with Prospect Move-In Prediction

The beauty of the Prospect Move-In Prediction Score is its dynamism. As prospects engage more — for example by revisiting the website or delving deeper into community details — the score adjusts, enabling sales teams to recalibrate prospect prioritization. We've ensured that the Prospect Move-In Prediction Score is prominently displayed on the Further Conversations Dashboard and in your CRM, keeping it at the forefront during the entire sales journey.

Keeping the Prospect Move-In Prediction Score top of mind during the entire sales process

Regional sales managers and corporate managers can view the Analytics Dashboard, which displays the Prospect Move-In Prediction Score for keywords, traffic sources, and campaigns. This data empowers them to optimize their sales strategies and mentor their teams effectively to improve outcomes.

With the Analytics Dashboard, all the information you need is right at your fingertips

In closing

The Prospect Move-In Prediction Score transforms the way senior living communities approach the digital lead sales process. By accurately identifying the best prospects, our solution helps improve sales and marketing performance and ultimately increases occupancy rates. Contact your Futher Customer Success Manager today to start leveraging the Prospect Move-In Prediction Score.