Further’s newest product, the Phone Assistant, changes the way inbound phone calls work in the senior living industry. Further’s Phone Assistant will automatically track phone calls to your website and web properties with detailed campaign-level marketing data. The system will capture prospect calls, push those calls into your CRM and ensure you can track all the way from call to move-in.

How the Phone Assistant will appear on your website

How this will help you

1. Track Inbound Phone Calls: Our advanced technology goes beyond traditional Dynamic Number Insertion (DNI) and phone tracking platforms. With our solution, we track at an individual visitor level, so you can dive deep into specific keywords, campaigns, and creatives for each lead, gaining a comprehensive understanding of how well your marketing tactics are working from click to move-in.
2. Digital Prospect Analytics: Gain a holistic view of your prospect's analytics. We offer a comprehensive digital snapshot of each prospect, capturing their web behavior, conversational behavior (calls, forms, chats), and call history - all conveniently accessible in one place. Simplify your customer acquisition process with a singular analytics view that encompasses all digital interactions.
3. Call Recording and Training: Our Phone Assistant empowers your team with call recording capabilities. Leverage recorded calls for valuable training opportunities, including sales training, skill development, and coaching sessions.
4. Prevent Missed Calls with Intelligent Call Routing & CRM Integrations: Never lose a prospect at the front desk again with our Intelligent Call Routing system. Our system routes callers to the appropriate departments or individuals and pushes the call to your CRM so it can be easily followed up on.
5. Enhanced Customer Service with Advanced IVR: Elevate your customer service with our advanced IVR features. Enable self-service options for basic inquiries when no one is available by empowering prospects to schedule tours, learn pricing information, and even move the conversation to SMS.
6. Seamless Phone Setup, Operations, and Optimal Performance: Integrating our Phone Assistant is as easy as adding one line of JavaScript to your website. Our user-friendly platform enables you to streamline call handling, ensuring efficient customer interactions and boosting leads to move-in rates. Unlock the benefits of comprehensive features designed to enhance your phone operations and elevate your team's performance.

How it works

Further’s Phone Assistant works by adding just one line of javascript to your website. From there, Further will automatically inject phone numbers into your community's website using our advanced Dynamic Number Insertion (DNI) technology. No development work is required from your team.

Each website visitor will see a unique phone number, so Further can map the call to the digital behavior of the visitor. Tracking calls at the visitor level allows you to understand, down to the keyword or creative level, which tactics result in move-ins.

Advanced DNI

Our system extends its capabilities beyond your website. When you're rolling out marketing materials like Google Ads, flyers, or even updating your Google My Business profile, we provide unique campaign phone numbers. These numbers allow you to track all offsite calls and push leads into your CRM under the appropriate referral source.

Google My Business profile

We know it’s easy for a call to be missed at the front desk. Sales Directors are busy giving tours, and talking to families and aren’t at their desks 24/7. That's why we built the Intelligent Call Routing and the Interactive Voice Response (IVR) features. With intelligent call routing, the call will be passed to your sales team and automatically sent to your CRM for further review. In addition, our advanced IVR system can help answer lead questions and even schedule tours at any time of day, ensuring you never miss a potential lead.

How your sales teams communicate with leads is at the heart of the Further product. To make sure your sales teams quickly respond to leads, we send an email alert for all new lead calls. This ensures they have all the information they need to act swiftly, optimizing their speed to lead.

New Phone Lead Email

Once notified, your sales team can access the Further dashboard, review transcriptions, listen to call recordings, and effortlessly follow up with the prospects. Most importantly they can also communicate with the lead via SMS and email to continue the conversation.

The sales team's Conversation Dashboard

Using the data collected from our advanced DNI, your marketing team can tap into the Call Tracking Analytics, drilling down into specific keywords, campaigns, and creatives for each lead, allowing them to improve marketing performance and drive higher quality leads.

Analytics

Regional and corporate sales and marketing teams can view and listen to each and every phone conversation in the All Conversations tab. This allows your sales managers to dive deep and keep a pulse on the phone leads. These records are also pushed into your sales CRM platform.

All Conversations tab

In closing

With the Phone Assistant, we have reimagined the potential of phone calls in the senior living industry. By leveraging the power of advanced call handling, seamless integration with CRM systems, and comprehensive analytics, our solution empowers you to increase conversion rates, gain a deeper understanding of the user journey, and track and attribute phone calls accurately. Embrace the power of the Phone Assistant today and unlock new levels of engagement and success in the senior living space.

To get started with our Phone Assistant, please contact your Further Customer Success Manager or email us at support@talkfurther.com.